Coca-Cola | Taste the Feeling - startblog
Today, in our eightieth fifth here on the Startblog, the series, Start Tv Company, from the inside out.
To listen someone opening a soda your mouth saliva and the head office asking for a Coca-Cola. Are these mental triggers the mark thinks to bring the product to market. Even in faraway cities and deserted, you find advertisements of coke and soda. Connect the product to the need to kill your thirst bringing a feeling of well being and satisfaction to the drink. When you are in pleasurable moments always remember taking a Coke share this joy is a cycle of habit. Join us and learn about the history of Coca-Cola.
As a family, with friends, watching a football game these are some of the moments that Coca-Cola invests to your brand, making it the perfect drinking the world's most famous soft drink. She gives the trigger to take action and get the reward, with that, the investment becomes a habit for your life.
The story starts in 1886 with a pharmacist named John Stith Pemberton who created the formula for Coca-Cola for $74 at the time a tonic, remedy for headache. Sold in first year 25 bottles, having an injury. In mid-1888 met Candler, coming from Atlanta, pharmacist who saw great potential in Coca-Cola and invested $2.3 mil on purchase of the patent. Candler with your entrepreneurial vision puts Coca-Cola on the market, turning into a big business.
In 1892, with the expansion of the brand he founded The Coca-Cola Company with an initial contribution of US$100,000. Closed society with your brother and other 4 partners. In 1893 made the record of national brand Coca-Cola. Candler was using your knowledge in marketing to boost sales. To launch the product, announced at The Atlanta Journal "a delicious beverage, refreshing and invigorating.
Your expansion began in the following year, between Chicago and Los Angeles. Distributed between various countries and factories soon getting known in the United States.
With several bottlers, each cradled in your bottle, a confusion among the consumers to distinguish the Coca-Cola. With that in 1915 is launched a contest to design the only model of the bottle of Coca-Cola. Alexander Samuelson, the winner, contour bottle, along with the brand logo, icon known worldwide.
During World War II the soda was sold for a fixed amount of 5 cents, this campaign lasted over 50 years with a way to be accessible to all. Initially deployed as a agreement between the armed forces of the United States, to provide the military a Coca-Cola always cold. So, your manufacture was in Recife, on mineral Water factory Santa Clara. The soldiers helped to popularize the soda all over the world. For ease in transport were made of Tin.
In 1941 your manufacture was in Recife as stopover between the crew members of vessels and other military during the war to Europe. Its headquarters in Santa Clara and Recife in Natal had units for the production of soda.
In 1943 the National Coca Cola opened your first branch in São Paulo. Soon become a preference among Brazilians. In 1945 initiates the opening of franchises that are already in the United States. With the end of the war, expand by Brazil.
The brand is known on a large scale, the publicist of McCann Erickson created the first Brazilian slogan in 1950, "Coca-Cola bubbly, refreshing, 10 pennies". In 1950 "This makes a well ..." was linked to several advertisements, for 14 years.
In 1980 the vending market transformations occur, the following year the Coca-Cola launches the first canned soda launch in Brazil. In 1983 there were already 36 franchises of Coca-Cola.
The brand starts thinking in creating sustainable vision products, acquired the company More Juices increasing your range of products and brands in 2005. Winning awards for sustainable criteria in society and by reducing the amount of water in the drink. Using CO2 gas rate coolers less aggressive than the HFCS.
In 2011 has launched your pet bottle, Bottle-to-Bottle manufactured with reusable PET bottles being recycled after use. This year, too, launched Crystal eco, mineral water with a package made of sugar cane ethanol being reduced pollutant levels.
In 2015 the campaign linked to the brand was "its headquarters move our" your history with football grows, innovating with campaigns for the FIFA World Cup 2014 ™.
In 2016 creating the campaign "Taste the feeling" or "taste" brings an option of choice for consumers among its products to traditional and Coke zero. The pleasure of drinking coke – any Coca-Cola giving the option to the style that most suits you, various sizes, styles and flavors. This year the launch of Stevia and 50% less sugar. Tasting of a Coca-Cola product without having to give up due to the sugar creating the link with consumers and understanding the needs of each one. Bringing a line up of 140 products between traditional flavours, zero and low calorie.
Coca-Cola continued growing and updating members and staff work together to keep this message familiar. Even after the death of Candler continuous company in the ranking, but a fall in sales compared to last year, won in 2016 $10,282 billion and in the first quarter of this year from 2017 had a profit of $ $1,182 billion.
Today Coca-Cola Brazil is the largest producer of soft drinks in the country working in 7 segments such as water, coffee, soft drinks, juice, nectars, teas and sports drinks. With 17 brands launched, the best known are Coca-Cola, Coca-Cola Light, Fanta and Sprite, evaluated at the home of millions of dollars.
Until today the brand continues with its advertising actions bringing every advertising a new feeling and the thirst for Coca-Cola. One of the biggest worldwide advertising investments having a satisfactory result, bringing every second a 10,450 soft drinks consumption, selling day 1.9 billion. In addition to Impacting the lives of thousands of people through the shared value platform, the collective Coca-Cola created since 2009 promoting economic opportunities for low-income families through the entire value chain of the company, generating over 71,000 jobs.
Coca-Cola is much more than a drink she brings a loyalty for life. Seeking news of the moment as "owners of the *****" and advertisements linked to Vlogueiros. Your Premier Entertainment Company, working with The Coca-Cola Company touting their products, posters, cards, machines in movies, music videos, film, television and digital platforms and in the traditional caravan of five trucks of Coca-Cola in the Christmas season doing a tour by São Paulo with icons of your story impacting who come across them.
Brief summary of this global giant, showing your route with market strategies and challenges to be known by all. Just follow this successful model tasting of a Coca-Cola.
Until next Friday, CEO.
CEO | Starttles
Start Tv Company