Didn't your customers come back? Know what may have happened - startblog
With almost 8 billion people, do I have to worry about loyalty? Arethere no customers for everyone?
Well, in number of people we can even say yes, but, and the competition, does it influence? Wouldn't getting over someone new wouldn't be harder than keeping what you already have?
Based onthesebasic questions, the philosophy of Customer Loyalty was born.
Andnot the right question is: How to retain my client?
The market is increasingly competitive and therefore it is necessaryto carry out a set of actions to maintain the loyalty of its customers.
That way, your customers will buy more often and will still be more conducive to resisting competitive offers.
But then what's the big secret?
Excellent service, excellent product, excellent service, excellent location, excellent in everything.
Easy is not, but we have gathered some tips from the biggest marketing gurus to help you.
Tip 1 – Pay attention to your client as he would like to be served.
Your service can be your differential, differentiated service begins when the sales team is trained and standardized. The team should capture the signals given by the future customer and meet their preferences and needs. In addition to a lot of sensitivity the seller needs to silence histhoughts, hear to put himself in the customer's place.
The customer is at the top, and the greatest efforts are made for him. Below are the salespeople and everyone who deals directly with him, and finally, the leaders and managers, who are responsible for all the necessary support to sustain this system.
This means, in practice, a corporate culture of good service, which in addition to aiming at a quality relationship with each client, recognizes the value of tools such as Customer Service, Ombudsman, market research, marketing segmentation, among others.
Tip 2 - Direct focus to the right customer
Who is your target audience, defining this is fundamental. Thus directing strategic actions to the right people, optimizing time and cost and attracting the correct audience.
• Who are your potential customers?
• Where are they?
• What are they looking for?
• What do they expect from their products or services?
Remember that there is no product or service that pleases everyone.
Tip 3 - Inverted Pyramid
The customer stays at the top, and for him is destined for the greatest efforts. Below the sellers and everyone who deal directly with it, andfinally, the líderes and managers, to whom it is all the support necessary to sustain this system.
This means, in practice, a business culture of good service, which in addition to aiming at the quality relationship with each client, recognizes the value of tools such as SAC, ombudsman, market research, marketing segmentation, among others.
Tip 4 - Special customers, VIP treatment
Loyal customers account for 65% of revenue. Portanto, invest in relationship actions such as exclusive newsletters, discount coupons, and advantages of a loyalty club. For these customers, it is worth anticipating releases and offers and investing in personalized content. Remember that they are the largest capital of your company.
Tip 5 - Monitor
Monitoring allows you to better control all your actions, and thus invest in what best brings you results. Quanto plus you monitor, the more you know your audience and the greater your ability to create strategies to retain your customers.
Start Tv Company was concerned about its growth and therefore the loyalty of its customers, apply our tips and tell us what happened!
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CEO | Starttles
Start Tv Company