• Grey Instagram Ícone
  • Grey Facebook Ícone
  • Cinza ícone do YouTube
  • Grey Pinterest Ícone
  • Ícone cinza LinkedIn
  • Start Tv Company

Learn how the power of influencing people can be useful - startblog

Some people have a special ability to communicate.

Learn how the power of influencing people can be useful - startblo

Some people have a special ability to communicate. They can argue clearly and have the competence to persuade people, causing them to change their minds. Influential individuals break entrenched resistances and prejudices, supported by the reason and emotional of listeners. That power is to influence people.


It's not magics or charisma, it's technical.

Of course, some are born with a certain gift, the power of words as some say, but know that you can also become an influencer of people. Science has proven in recent decades that there are techniques that can help in the development of persuasion skills. With study and training, it is possible to improve the influence exerted by exposing opinions and, mainly, convincing others to change their minds.

Learn how the power of influencing people can be useful - startblog

Professor Rodolfo Araújo (master in Business Administration from PUC-RJ, MBA in Information Technology from FGV, Bachelor of Communication from UFRJ, specializations in Social Psychology from Wesleyan University and Influence and Persuasion for Influence at Work, Robert Cialdini, and professor of negotiation courses at HSM Education and FGV) developed in the course Persuasive Communication, the Principles of Persuasion, six skills to be developed.

Principles of persuasion on starblog

Within the Relationship area, the reciprocity item, where the individual provides something to have something in return, such as gifts and concessions for example; and the Affinity item, where the person shows common interests.

Principles of persuasion on starblog

Within the Uncertainty area, the Compliance item where it is shown to be part of the group; and Authority, with the use of positions and highlights, bringing the will of the other to belonging to follow the expert.

Principles of persuasion on starblog

And within the Action area, the consistency item, where it is important to show coherence as one life, and one speaks and commitment; and the scarcity item, showing value to the theme, rare and valuable.


The study of this technique is fundamental to understand which one fits best in what type of situation.

Learn how the power of influencing people can be useful - startblo

As we can see, communication sciences and psychology can together contribute a lot in understanding how human beings can exercise power over certain situations.

We will develop our skills and use consciously to get good results both in personal life as a professional.


What did you think of this theme? Are we going to apply?


Tell us what you found at starttvcompany@gmail.com or leave your comet below.


CEO | Starttles

Start Tv Company


#thepowertoinfluencepeople #influencers #thepowerofcommunication

  • White Instagram Icon
  • White Facebook Icon
  • White YouTube Icon
  • White Pinterest Icon
  • White LinkedIn Icon
Start Tv Company
CNPJ: 26.065.337/0001-70
Entrega de 03 a 05 dias úteis
              2016
By Start Tv Company
Proudly created with wix.com